Shane Williams

Shane Williams

Monday, 05 September 2011 16:48

A Professional Technologist


I’ve been a technology enthusiast for my entire life. From the time I took apart my brothers stereo to see how it works, I knew my passion was technology. I honed my technology skills working as a Computer Support Specialist and System Administrator for the US Air Force for over 10 years. Also during that time I ran a successful technology consulting company where I became a very accomplished web designer and developer.

For me, technology is not just a career, it’s a lifestyle. I’m always on the cutting edge, finding new and innovative ways to solve complex problems facing businesses in the 21st century. Unlike large technology consulting companies, my loyalty lies solely with the client. I find the BEST solution to the problem, without association to any specific vendor or technology. My passion for technology and ability to effectively communicate with clients provides an advantage that’s impossible to match.

Thursday, 06 October 2011 16:33

Facebook Posts should be authentic

Facebook is huge on authentic content, but what does that mean?

If you're interested in getting maxium exposure on your Facebook content, you want as many people as possible to see it. The best way to do that is an authentic, non-scheduled, non-3rd party (Twitter, Google Plus) post. Your content get's more 'weight' from the Facebook EdgeRank engine if you post directly using the Facebook site or the official app on your mobile device.

Here's an interesting article that talks about this in more detail: Using 3rd Party API with Facebook.

Thursday, 18 November 2010 10:25

Search Engine Optimization (SEO)


Search Engine Optimization (or SEO) is the process of optimizing your website so that your chosen (or targeted) Keyphrases are receiving an appropriate amount of attention from search engines.

I always begin with what I call a “Competitive Market Analysis”, which includes:
•    Current Search Engine Positioning for your site (if available)
•    Search engine positioning for your top 3 competitors (Including Page Rank status).
•    Search statistics for your targeted geographic area
•    Given the number of average daily visits to your site, what your optimum click-through ratio should be

Tuesday, 14 September 2010 10:21

Is Outsourcing Worth It?


Just found an interesting article on SEO, and if it's worth it to outsource your internet marketing.
I'd say for most businesses the answer to this question is the same as it is with your site in general, your computer support, your legal advice, your accounting, and so on. Most small businesses are great at their core competency, whether it's creating art, re-modeling houses, or selling aftermarket accessories. As a former small business owner, I understand the 'I can do it' attitude that many owners take with everything. "I can do the books, I can do the website, I can do the marketing". The real issue arises at the point where you physically can't do it. I used to to tell my computer support customers: "You can take 4 hours out of your day to try to fix that problem, or I can have it done in an hour or less".
So how much is your time worth? That's the real question when it comes to outsourcing. Many times it's often more economical to outsource this type of specialized work. Sure, the owner can (and should) be involved in the process, and hopefully will be empowered to 'tweak' when necessary, but just like I don't write my own insurance policy - experts are great at what they do.

This is a great article that relates specifically to SEO, but the same principles can be applied to any specialized service. Give it a view:
The Big, Bad List of Pre-SEO Questions You Need to Answer, Part I

Wednesday, 06 October 2010 10:09

System Integration: Calendaring


I first started synchronizing my desktop calendar with my PDA when I bought my first Palm Pilot (The Palm IIIc) over 10 years ago. Back then, I was thrilled that I could create an event on the Palm, plug it in to my computer with a SERIAL cable, and 5-7 minutes later, it would be all synchronized.


Thursday, 06 October 2011 14:14

The Zaxyn Philosophy

At Zaxyn, I'm not interested in managing every aspect of your technology forever. It's all about empowering you to manage your own needs, but at the same time staying available to help with new trends, questions, and cutting edge technology.

As BASF says "We don't make the products you use, we make them better". That's what Zaxyn is all about. Helping you get the most out of your technology.

From iPads to websites, and social networks to computer networks, with nearly two decades of high-tech experience, there's nothing we have haven't seen or heard of.

Thursday, 06 October 2011 14:08

The Skinny on Social Networks

Facebook, Twitter, Flickr, and other social network sites are continuing to grow, and many forward thinking businesses would like to capitalize on these new sources of potential customers.

What is the best way to ensure your message is seen in the social network world?
How do you interact with your customers on a level that will be the most beneficial?
Should you even care about social networks?

Thursday, 06 October 2011 13:43

Shane Williams | Professional Experience

Professional Information Technology Systems Specialist:

Professional Information Technology Systems Specialist: Expert in the installation, configuration, troubleshooting of desktop and server systems, various Windows based software applications, including all MS Windows Professional and Server operating systems (XP, 2000, 2003, Vista, SQL server) as well as many varieties of Linux and Unix. Familiar with the configuration and troubleshooting Mac OS 10.

Cartography and Geographic Information Systems: Proficient in use of many cartographic and GIS tools including Avenza Products, Global Mapper, and Google Earth. Published custom mapping products of for the OHV industry as well as custom GPS Data cards for use in Garmin and other GPS devices.

Software Systems Proficiency: Expert knowledge of all common desktop and server security suites, including McAfee and Symantec products and open source solutions such as Snort. Advanced skills in malware/spyware remediation and prevention. Able to quickly learn and excel in with any type of client or server application.

Network Administrator/Engineer: Expert in LAN/WAN design, configuration, and implementation including: operations planning and design; moving, adding, and reconfiguring nodes; fault prediction, troubleshooting and repairing; traffic measurement; circuit analysis and testing. Expert in all TCP/IP protocols such as UDP, TCP, HTTP, HTTPS, ARP, RIP, FTP, FTPS, SSH, and SCP.

Internet Application Engineer: Develop, create, and modify internet applications using cutting edge technology. Analyze user needs and develop appropriate web-based solutions. Design and customize software for client use with the aim of optimizing operational efficiency.

Management and Supervisory: Regularly consulted by technicians and management for advanced level technical guidance and advice. Supervise the development and provide mentorship to 15 aircrew flight equipment technicians for the USAF Reserves.

Friday, 05 August 2011 16:44

Interactive Social Presence

Zaxyn Social Network Consulting

Social Networking is more than just an account

Learn what you should and should not outsource, how to setup a Fan Page, and the best ways to enage your customers.

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Friday, 05 August 2011 16:43

Experience Counts!

Shane Williams Professional Technology

Over 15 years of Experience

Shane Williams of Zaxyn Media draws on over 15 years of technology experience to help you find solutions, regardless of your tech problem. Social marketing, system integration, Search Engine Optimization, technology trends - Shane has you covered!

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  • Media

    Zaxyn is well versed in all things media related (old and new). We can produce videos, photo shoots, organic content, Read More
  • Technology

    Technology is the overarching discpline that drives everything Zaxyn Media does.  We have you covered with anything fom modern, responsive Read More
  • Content

    Amazing Photos, organic content, cutting edge video productions, or a full professional photo shoot, your customers, clients, and colleagues are Read More
  • Geospatial

    A new buzzword in the outdoor industry, using your geo-coordinated data we can solve problems, create unique products and services, Read More
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