Facebook, Twitter, Flickr, and other social network sites are continuing to grow, and many forward thinking businesses would like to capitalize on these new sources of potential customers.
What is the best way to ensure your message is seen in the social network world?
How do you interact with your customers on a level that will be the most beneficial?
Should you even care about social networks?
One size does not fit all
It seems that everyone today is a ‘professional social marketer’, but what does that even mean?
The ability to post to Facebook and build a list of Twitter followers does not make you an expert, does it? The simple fact is that it takes skill in the social network world to deliver content to your customers (and potential customers). What’s more, many social marketing companies will post for anyone who pays them, regardless of industry or their specific experience. In our opinion it’s not wise to attempt to engage an audience that you know nothing about, which is why we specialize in the automotive, real estate, and medical areas – it’s our passion and where much of our experience comes form.
There are a few keys to success in the social media market, and while every expert will give you their list, we believe that our keys are to the point and effective:
Keys to success
Relevant
Integrated
Timely
Important thought to remember
Social Marketing is about being social and brand building, which will lead to increased sales and customer satisfaction. The ratio however, is not 1 to 1. When Zaxyn handles your social marketing, we will interact with your customers to help them engage your brand on a regular basis. These interactions don’t always lead to direct sales, so posting 5 thoughts on Facebook will not always lead to 5 new sales. As a rule, we try to keep direct product referrals (back to your online store for example) to about 30% of the posts. The rest of the time we’re interacting with other pages, working on increasing ‘likes’, and building relationships with your current & future customers.