Facebook is huge on authentic content, but what does that mean?
If you're interested in getting maxium exposure on your Facebook content, you want as many people as possible to see it. The best way to do that is an authentic, non-scheduled, non-3rd party (Twitter, Google Plus) post. Your content get's more 'weight' from the Facebook EdgeRank engine if you post directly using the Facebook site or the official app on your mobile device.
Here's an interesting article that talks about this in more detail: Using 3rd Party API with Facebook.
Just found an interesting article on SEO, and if it's worth it to outsource your internet marketing.
I'd say for most businesses the answer to this question is the same as it is with your site in general, your computer support, your legal advice, your accounting, and so on. Most small businesses are great at their core competency, whether it's creating art, re-modeling houses, or selling aftermarket accessories. As a former small business owner, I understand the 'I can do it' attitude that many owners take with everything. "I can do the books, I can do the website, I can do the marketing". The real issue arises at the point where you physically can't do it. I used to to tell my computer support customers: "You can take 4 hours out of your day to try to fix that problem, or I can have it done in an hour or less".
So how much is your time worth? That's the real question when it comes to outsourcing. Many times it's often more economical to outsource this type of specialized work. Sure, the owner can (and should) be involved in the process, and hopefully will be empowered to 'tweak' when necessary, but just like I don't write my own insurance policy - experts are great at what they do.
This is a great article that relates specifically to SEO, but the same principles can be applied to any specialized service. Give it a view:
The Big, Bad List of Pre-SEO Questions You Need to Answer, Part I
Facebook, Twitter, Flickr, and other social network sites are continuing to grow, and many forward thinking businesses would like to capitalize on these new sources of potential customers.
What is the best way to ensure your message is seen in the social network world?
How do you interact with your customers on a level that will be the most beneficial?
Should you even care about social networks?
Social Networking is more than just an account
Learn what you should and should not outsource, how to setup a Fan Page, and the best ways to enage your customers.
Read More